Transportation Demand Management Posted on August 17, 2015 by Robin Budish Top three ways people choose their mode of travel, total travel time, travel time reliability, and having a mode that allows them to be flexible: mobilitylab.org/2015/08/11/rebranding-tdm-could-fix-the-industrys-communications-struggle/?utm_source=%2368+-+August+15%2C+2015&utm_campaign=Mobility+Lab+Express&utm_medium=email